Definition

What is a CMS?

CMS (Content Management System) is software that allows you to create, manage, and update website content without needing to write code. Instead of editing HTML files directly, you use a user-friendly interface to add text, images, and other content. Popular examples include WordPress, Wix, and Squarespace. A CMS separates your content from your website's design, making it easy for anyone to keep their site up to date.

43%
of websites use WordPress
60k+
WordPress plugins available
65%
of CMS market share
0
coding required
Why It Matters

Why use a Content Management System?

A CMS empowers you to take control of your website without relying on developers for every change.

Update your website yourself

With a CMS, you can add new pages, update text, upload images, and publish blog posts whenever you need to. No waiting for a developer, no additional costs for simple changes. This independence is invaluable for small businesses that need to respond quickly to market changes.

No coding skills required

Modern CMS platforms use visual editors that work like word processors. If you can use Microsoft Word, you can update your website. This democratises website management, putting the power in your hands rather than requiring expensive technical expertise.

Consistent professional design

A CMS uses templates to ensure every page on your website looks professional and matches your brand. You focus on the content; the system handles the presentation. This prevents the inconsistent, unprofessional appearance that can occur when editing HTML directly.

Add features as you grow

Need a contact form? A booking system? An online shop? CMS platforms offer plugins and extensions that add functionality without custom development. Start simple and add features as your business grows, without rebuilding your entire website.

Core Features

What does a CMS do?

Understanding the key features that make content management systems so valuable for businesses.

Content Editing

Add and edit text, images, and media through a visual editor without touching code.

User Management

Create accounts for team members with different permission levels (admin, editor, author).

Templates and Themes

Choose from pre-designed layouts and customise colours, fonts, and styling.

Plugin/Extensions

Add features like contact forms, SEO tools, booking systems, and more.

Media Library

Upload and organise images, videos, and documents in a central location.

SEO Tools

Optimise page titles, descriptions, and URLs for search engines.

Platform Comparison

Comparing popular CMS platforms

Each platform has its strengths. Here is how the most popular options compare for UK small businesses.

WordPress

Self-hosted CMS

Free (hosting from £5-50/month)

Best for: Businesses wanting full control and flexibility

Pros

  • Massive plugin ecosystem (60,000+ plugins)
  • Thousands of professional themes
  • Full ownership of your content
  • Highly customisable
  • Great for SEO
  • Active community support

Cons

  • Steeper learning curve
  • Requires separate hosting
  • Security maintenance needed
  • Can be slow if not optimised

Wix

Website builder

£13-35/month

Best for: Beginners wanting an easy setup

Pros

  • Very easy drag-and-drop editor
  • All-in-one hosting and design
  • Quick to get started
  • Good template selection
  • Built-in features included
  • No technical knowledge needed

Cons

  • Limited customisation
  • Cannot transfer to another host
  • Slower page speeds
  • Less professional for larger businesses

Squarespace

Website builder

£12-40/month

Best for: Creatives and portfolio sites

Pros

  • Beautiful, designer-quality templates
  • Excellent for visual content
  • Built-in e-commerce
  • Good blogging features
  • Reliable hosting included
  • Strong customer support

Cons

  • Limited third-party integrations
  • Cannot move your site elsewhere
  • Less flexible than WordPress
  • Higher ongoing costs

Shopify

E-commerce platform

£25-344/month

Best for: Online shops and retail businesses

Pros

  • Purpose-built for selling online
  • Excellent payment processing
  • Good inventory management
  • Reliable and secure
  • Many e-commerce apps
  • 24/7 support

Cons

  • Transaction fees on some plans
  • Limited for non-e-commerce content
  • Expensive for small shops
  • Blog features are basic
Key Difference

CMS vs website builder: Which do you need?

Understanding the difference helps you make the right choice for your business.

Self-hosted CMS

Examples: WordPress, Drupal, Joomla

You own your content

Move to any host, export all your data freely

Unlimited customisation

Modify any aspect of your site with themes and plugins

Lower long-term costs

Hosting from £5/month, no percentage of sales

Requires more setup

Need to arrange hosting and initial configuration

Website Builder

Examples: Wix, Squarespace, Weebly

Easy to get started

Sign up and start building immediately

All-in-one solution

Hosting, design, and tools bundled together

Platform lock-in

Cannot move your site to another provider

Limited customisation

Restricted to what the platform allows

Our recommendation: For most UK small businesses, we recommend WordPress. It offers the best balance of ease-of-use, flexibility, and long-term value. You own your content, can switch hosting providers anytime, and have access to thousands of plugins for any feature you need.

Decision Guide

How to choose the right CMS

Consider these factors when deciding which content management system is right for your UK business.

Questions to ask yourself

1

How technical are you or your team?

If you are comfortable learning new software, WordPress offers the most flexibility. If you want the simplest possible experience, consider Wix or Squarespace.

2

What is your budget?

WordPress has the lowest long-term costs (just hosting fees). Website builders charge monthly fees that add up over time, but include hosting.

3

Do you need an online shop?

Shopify is purpose-built for e-commerce. WordPress with WooCommerce is more flexible but requires more setup. Squarespace has decent built-in e-commerce.

4

How important is SEO to you?

WordPress with SEO plugins like Yoast offers the most control. Website builders have improved but still offer less flexibility for advanced SEO.

5

Do you want to own your content?

With WordPress, you can export everything and move hosts freely. With Wix or Squarespace, you are locked into their platform.

6

Will you need custom functionality?

WordPress has 60,000+ plugins for almost any feature. Website builders have more limited app stores and less customisation options.

FAQ

Common CMS questions

Everything you need to know about content management systems.

What is a CMS?

A CMS (Content Management System) is software that allows you to create, manage, and update website content without needing to write code. Instead of editing HTML and CSS files directly, you use a user-friendly interface to add text, images, and other content. Popular examples include WordPress, Wix, and Squarespace. A CMS separates your content from your website's design, making it easy for anyone to keep their site up to date.

What are the most popular CMS options?

The most popular CMS platforms include WordPress (powering over 40% of all websites globally), Wix, Squarespace, Shopify (for e-commerce), Drupal, and Joomla. WordPress is the most flexible and widely used, particularly for businesses that want full control over their website. Wix and Squarespace are simpler but more limited. Drupal and Joomla are powerful but require more technical expertise.

What is the difference between a CMS and a website builder?

A CMS like WordPress is open-source software you can install on any web hosting and fully customise with themes and plugins. A website builder like Wix or Squarespace is an all-in-one platform where hosting, design, and content management are bundled together. Website builders are easier to start with but offer less flexibility. A CMS gives you more control and ownership but may require more initial setup.

What are the benefits of a CMS for small businesses?

For small businesses, a CMS offers several key benefits: you can update your website yourself without paying a developer for every small change, multiple team members can contribute content, you maintain a consistent design across all pages, and you can add features like blogs, contact forms, or booking systems easily. This saves both time and money whilst keeping your website fresh and relevant.

Do I need a CMS for my website?

If you plan to update your website regularly, add blog posts, or make content changes without involving a developer, then yes - a CMS is highly recommended. However, for a simple one-page website that rarely changes, a static HTML site might suffice. Most businesses benefit from a CMS because it gives them independence and the ability to respond quickly to changing needs.

How do I choose the right CMS for my business?

Consider these factors: your technical skill level (WordPress needs more learning than Wix), budget (WordPress is free but hosting costs extra; Squarespace has monthly fees), required features (e-commerce, booking systems, multilingual), scalability needs, and how much control you want over design and functionality. For most UK small businesses, WordPress offers the best balance of power and accessibility.

What is a headless CMS?

A headless CMS separates the content management backend from the frontend presentation layer. Unlike traditional CMS platforms where content and design are tightly connected, a headless CMS stores your content and delivers it via an API to any frontend - websites, mobile apps, or other devices. Popular headless CMS options include Strapi, Contentful, and Sanity. This approach is typically used for more complex, multi-platform projects.

Is WordPress still a good choice in 2025?

Yes, WordPress remains an excellent choice in 2025. It powers over 40% of all websites, has a massive ecosystem of themes and plugins, and continues to evolve with features like the block editor. Its open-source nature means you own your content and can move hosts freely. For UK small businesses wanting a professional website with room to grow, WordPress remains the most versatile and cost-effective option.

How We Help

CMS websites from Web Cardiff

We build WordPress websites that are easy to manage, fast to load, and optimised for search engines. Take control of your content with a CMS you can actually use.

What we deliver

WordPress setup and configuration
Custom theme matching your brand
Essential plugins installed
Content editor training
Mobile-responsive design
SEO-optimised structure
Contact forms and enquiry handling
Regular backups configured
Security best practices
Ongoing support available

Ready to get started?

Book a free, no-obligation discovery call. We'll discuss your goals and show you how we can help your business grow online.

No pressure, no jargon, just an honest conversation about your website.