Website trust score.
Enter your website's address and I'll check the things that make a first-time visitor trust a business, such as contact details, reviews and the people behind it, plus the technical basics. You get a score out of ten and a short list of what to fix.
What makes a website trustworthy
When someone lands on your website for the first time, they're quietly asking a few questions. Is this a real business? Is it the right one for me? Can I reach a person if something goes wrong? A site that answers those questions quickly gets more enquiries than one that looks just as good but leaves people guessing.
The checker looks for the signals people rely on most:
- What you do. A plain sentence near the top saying what you offer and who it's for.
- How to reach you. A phone number or email address, not just a contact form.
- Where you are. Your town or the area you cover.
- Who you are. The names of the people behind the business, ideally with real photos.
- What customers say. Reviews or testimonials, or a link to your Google reviews.
- Proof of expertise. Qualifications, accreditations, insurance or trade body membership, where they apply.
- A clear next step. One obvious thing to do next, such as getting a quote or booking a visit.
- Nothing unfinished. No placeholder text or "coming soon" sections.
The technical basics
Trust isn't only about words. The checker also looks at a few technical basics that affect how your site appears in search results and how it works on a phone: whether it loads over HTTPS, whether it has a sensible page title and description, whether it's set up for mobile screens, whether it has one clear main heading, and whether images have text descriptions.
How the score is worked out
Each trust signal carries a weight, because some matter more than others. Saying what you do and showing contact details count most; mentioning qualifications counts least, because not every business has them. The score out of ten is the share of those weighted signals the page shows.
The yes-or-no answers come from an AI model called Jev, which is built to make narrow judgements rather than write text. If Jev isn't available, the checker falls back to simpler checks it can do on its own, and marks the rest as "not checked" rather than guessing.
What the score can't tell you
A trust score is a quick first look, not a verdict. It can't see your photos or judge your design, it only checks one page, and a low score on a page that isn't meant to sell (a blog post, say) is nothing to worry about. Use it as a checklist of easy wins.
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Questions people ask
What is a website trust score?
It's a quick measure of whether a first-time visitor would feel confident contacting you or buying from you. It looks for the things people use to decide: what you do, how to reach you, where you are, who you are, and what other customers say.
How does the checker work?
It fetches the page you enter, reads the visible text, and checks it against eight trust signals and a handful of technical basics. An AI model called Jev answers a set of fixed yes-or-no questions about the text, and the score and advice come from rules I've written, so the results are consistent and nothing is made up.
Why did it say it couldn't read my site?
Some websites build their content in the browser with JavaScript, so the page's HTML is almost empty until it runs. Search engines usually cope, but many AI assistants and simple tools don't. If your site does this, it's worth asking whoever built it about server rendering.
Does it check my whole website?
No, just the page you enter. Start with your homepage, then try your most important service or contact page.
Is my website address stored?
The address you check is sent to the checker and the page text to TypeSafe, the company behind Jev, to answer the questions. Neither is linked to you, and I don't keep a list of the sites people check.
What happened to the free website audit?
The audit and the trust score have been combined. The trust score now includes the audit's technical checks, such as HTTPS, page titles, descriptions and image alt text, so one check covers both.
Want a second pair of eyes?
The tool gives you a start. If you'd like honest advice on your website, tell me what you're working on. No obligation.