Website terms explained.
Short explanations of the words you'll hear when you're getting a website built.
Terms
- What is a backlink?A backlink (also called an inbound link or incoming link) is a link from one website to another. Search engines like Google treat backlinks as vote…
- What is a call to action?A call to action (CTA) is a prompt on a website, email or advert that tells the reader what to do next, usually a button, link or banner with text…
- What is a clone firm?A clone firm is a scam that pretends to be a genuine FCA-authorised firm. The fraudsters use the real firm's name, firm reference number (FRN) and…
- What is a CMS?A CMS (content management system) is software that lets you create, manage and update your website's content without writing code. Instead of editi…
- What is a Dear CEO letter?A Dear CEO letter is a letter the FCA sends to the chief executives of firms in a particular sector, or firms affected by a particular issue, setti…
- What is a domain name?A domain name is your website's unique address on the internet: the text people type into their browser to visit your site, such as yourcompany.co.…
- What is a landing page?A landing page is a standalone web page created for a specific marketing or advertising campaign. Unlike your homepage, which has lots of jobs, a l…
- What is a sitemap?A sitemap is a file or page that lists the important pages on your website, helping search engines like Google discover, crawl and index your conte…
- What is an FRN (firm reference number)?An FRN, or firm reference number, is the unique number the FCA gives each firm on the Financial Services Register. It's usually six or seven digits…
- What is an SSL certificate?An SSL certificate is a digital certificate that encrypts the data passing between your website and its visitors. It enables HTTPS and the padlock…
- What is page speed?Page speed is how quickly the content on your website loads and becomes usable, from the moment someone clicks a link to your site to when they can…
- What is responsive design?Responsive web design is an approach where a website automatically adjusts its layout, images and content to suit whatever device it's viewed on, f…
- What is SEO?SEO (search engine optimisation) is the practice of improving your website so it appears higher in search engine results, particularly Google. When…
- What is UX design?UX design (user experience design) is the process of creating websites, apps and products that are easy to use, accessible and enjoyable. It focuse…
- What is web hosting?Web hosting is a service that stores your website's files (code, images, databases and so on) on a server connected to the internet, so people can…
- What is WordPress?WordPress is a free, open-source content management system (CMS) that lets you create and manage a website without writing code. It launched in 200…
- What's the difference between an FCA consultation paper and a policy statement?A consultation paper (CP) sets out changes the FCA is proposing and asks for comments by a closing date, so nothing has changed yet. A policy state…
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