Website jargon, explained.
Short, plain-English explanations of the words you'll hear when you're getting a website built.
Terms
- What is a backlink?A backlink (also called an inbound link or incoming link) is a link from one website to another. Search engines like Google treat backlinks as vote…
- What is a call to action?A call to action (CTA) is a prompt on a website, email or advert that tells the reader what to do next, usually a button, link or banner with text…
- What is a CMS?A CMS (content management system) is software that lets you create, manage and update your website's content without writing code. Instead of editi…
- What is a domain name?A domain name is your website's unique address on the internet: the text people type into their browser to visit your site, such as yourcompany.co.…
- What is a landing page?A landing page is a standalone web page created for a specific marketing or advertising campaign. Unlike your homepage, which has lots of jobs, a l…
- What is a sitemap?A sitemap is a file or page that lists the important pages on your website, helping search engines like Google discover, crawl and index your conte…
- What is an SSL certificate?An SSL certificate is a digital certificate that encrypts the data passing between your website and its visitors. It enables HTTPS and the padlock…
- What is page speed?Page speed is how quickly the content on your website loads and becomes usable, from the moment someone clicks a link to your site to when they can…
- What is responsive design?Responsive web design is an approach where a website automatically adjusts its layout, images and content to suit whatever device it's viewed on, f…
- What is SEO?SEO (search engine optimisation) is the practice of improving your website so it appears higher in search engine results, particularly Google. When…
- What is UX design?UX design (user experience design) is the process of creating websites, apps and products that are easy to use, accessible and enjoyable. It focuse…
- What is web hosting?Web hosting is a service that stores your website's files (code, images, databases and so on) on a server connected to the internet, so people can…
- What is WordPress?WordPress is a free, open-source content management system (CMS) that lets you create and manage a website without writing code. It launched in 200…
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- 1I'll reply with a few questions, or a price if I already have enough to go on.
- 2If it sounds right, we have a quick chat and agree what's included.
- 3No pressure and no obligation. If it's not a fit, I'll tell you.
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