Glossary

Backlink

A backlink is when another website links to your website. Search engines like Google use backlinks as a signal of trust and authority. The more quality backlinks you have, the higher your site tends to rank.

Not all backlinks are equal. A link from a respected news site or industry directory is worth much more than a link from a random blog. Quality matters more than quantity.

You can earn backlinks naturally by creating useful content, being listed in business directories, getting mentioned in local news, or being featured on industry websites.

We help with the foundations by making sure your site is listed in relevant directories and has proper local business schema that search engines can read.

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