Landing Page

A landing page is a standalone web page designed with one specific goal in mind, usually getting visitors to take an action like filling in a contact form, signing up for a newsletter, or requesting a quote.

Unlike regular website pages that have navigation and multiple links, a landing page removes distractions and focuses entirely on one message and one call to action.

Landing pages are often used with advertising. You run a Google ad, and when someone clicks it, they land on a page specifically designed to match what they searched for and convert them into a lead.

Good landing pages have a clear headline, a brief explanation of the offer, social proof (like testimonials), and a simple form or button.