Call to Action (CTA)

A call to action is a prompt on your website that tells visitors what to do next. It's usually a button or link with text like 'Get a quote', 'Book a consultation', 'Contact us', or 'Buy now'.

CTAs are important because visitors often need to be guided. Without clear calls to action, people browse your site, think 'that looks nice', and leave without getting in touch.

Good CTAs are specific, visible, and placed where visitors naturally look. They should stand out from the rest of the page (often using a contrasting colour) and use action words.

Every page on your website should have at least one clear call to action. We design our sites with this in mind, making it obvious and easy for visitors to take the next step.