Privacy policy

What we collect

When you use our website, we may collect the following information:

• ✓Chat conversations - Messages you send to Cadi, our AI assistant, are stored so we can follow up and improve our service.
• ✓Contact details - If you share your name, email address, phone number, or business name during a chat or through a contact form.
• ✓Location data - We collect approximate geolocation (city and region) to understand where our visitors are based. We do not track your precise location.
• ✓Usage data - Pages you visit, time spent on site, browser type, and device information through Google Analytics and Plausible Analytics.
• ✓IP addresses - We collect and store anonymised IP addresses (with the last segment removed) for rate limiting and to prevent abuse of our free tools such as the Website Health Check.
• ✓Session recordings - Microsoft Clarity records anonymised sessions (clicks, scrolls, page navigation) to help us understand how visitors interact with our site.

How we use it

• ✓To respond to your enquiries and provide quotes
• ✓To power Cadi, our AI chat assistant, so she can give you relevant answers
• ✓To understand how people use our website so we can improve it
• ✓To send you follow-up emails if you've given us your email address
• ✓We never sell your data to third parties

Cookies

We use cookies to make the website work properly and to understand how visitors use it. When you first visit, you'll see a cookie consent banner where you can choose to accept all cookies or essential only. Here's what we use:

• ✓Essential cookies - These keep the site working. They handle things like your chat session, theme preference, and cookie consent choice. These are always active.
• ✓Analytics cookies (GA4) - Google Analytics helps us see which pages are popular, how long people stay, and where visitors come from. This data is anonymised. Only loaded if you accept all cookies.
• ✓Microsoft Clarity cookies - Used for session recording and heatmaps to understand how visitors interact with our pages. Only loaded if you accept all cookies.
• ✓Plausible Analytics - A privacy-friendly, cookie-free analytics tool. It does not use cookies or collect personal data, so it runs regardless of your cookie preference.

You can change your cookie preference at any time by clearing your browser's local storage for this site, or by disabling cookies in your browser settings. The site will still work, but some features may be limited.

Third parties

We use a small number of trusted third-party services to run our website:

• ✓Google Analytics (GA4) - For website usage statistics. Google may process data outside the UK. See Google's privacy policy.
• ✓Anthropic (Claude AI) - Powers Cadi, our AI chat assistant. Chat messages are sent to Anthropic's API for processing. See Anthropic's privacy policy.
• ✓Microsoft Clarity - For session recording and heatmaps to understand how visitors use our site. Clarity may process data outside the UK. See Microsoft's privacy statement.
• ✓Plausible Analytics - A privacy-friendly, cookie-free analytics service. We self-host Plausible so your data stays on our servers. It does not collect personal data or use cookies. See Plausible's data policy.
• ✓ipapi.co - We use ipapi.co to look up approximate location (city and region) from your IP address when you start a chat. This helps Cadi give locally relevant answers. Your full IP address is sent to ipapi.co for this lookup but is not stored by us in full. See ipapi.co's privacy policy.
• ✓Brevo - We use Brevo to send emails. If you give us your email address, it may be stored in Brevo for follow-up communications. See Brevo's privacy policy.

Data storage

Your data is stored in a PostgreSQL database hosted in the UK. We take reasonable steps to keep your data secure, including encrypted connections and regular backups. We keep chat conversations and contact details for as long as they are useful for providing our services, and we delete them when they are no longer needed.

Your rights

Under UK data protection law (UK GDPR), you have the right to:

• ✓Ask what personal data we hold about you
• ✓Ask us to correct or delete your data
• ✓Object to how we use your data
• ✓Request a copy of your data in a portable format
• ✓Complain to the ICO (Information Commissioner's Office) if you think we've handled your data incorrectly

To exercise any of these rights, email us at [email protected].

Contact us about your data

If you have any questions about this privacy policy or how we handle your data, get in touch at [email protected] or call us on 02921 444 956.