Websites for gyms and fitness studios.
I build websites for independent gyms, fitness studios and personal trainers that set out membership prices plainly, show the class timetable from your booking system, and make it easy for a nervous beginner to book a first visit.
What a gym's website has to do
Get the first visit booked
A free trial or day pass is how most people start. Keep the sign-up short, put it on every page, and reply quickly.
Be upfront about prices
Membership options, joining fees, contract length and how to cancel. Hidden prices send people to the gym down the road.
Put classes one tap away
Members check the timetable and book on their phones, so it needs to come straight from your booking system and read well on a small screen.
What's usually included
- Membership and pricesEach option, what's included and the terms, set out simply.
- Class timetable and bookingEmbedded from Glofox, TeamUp, Mindbody, ClubRight or whatever you use.
- Free trial sign-upA short form that lands straight in your inbox, so you can reply while they're keen.
- Trainer profilesPhotos, qualifications and specialisms, with a way to book a session.
- Facility photosThe gym floor, studios and changing rooms, so first-timers know what to expect.
- Member login linkOne tap through to your members' app or portal.
Straightforward pricing
See full pricingQuestions gym owners ask
Which membership system works with a website?
Most of them. Glofox, TeamUp, Mindbody, ClubRight and Gymcatch all offer timetable and booking widgets or links that sit on your own site. Choose the one that suits your size, budget and needs, such as direct debit collection or a branded app, and I'll fit the website around it.
Should I show membership prices on the website?
Yes. People compare gyms on price, and if they can't find yours they'll assume the worst. Show each option with what's included, and be upfront about joining fees, minimum terms and cancelling. It builds trust and means the people who do get in touch are already a good fit.
How should I show personal trainers?
Give each trainer a short profile with a good photo, their qualifications (CIMSPA membership, for example), what they specialise in, such as strength, weight loss or rehab, and a way to book or enquire. A short video introduction works well if they're happy to do one.
Do I need my own app?
Probably not. A custom app is expensive to build and maintain. If your membership system comes with a branded app, use that for bookings and check-ins, and let the website do the job of bringing in new members.
How much does a gym website cost?
A custom-built site is £600 and a WordPress site is £800, both paid upfront, half to start and half when you're happy and it's live, plus hosting and care from £10 a month. Each includes a design of your own, all the pages a typical small business needs, the SEO basics, an SSL certificate and a month of support after launch, and fitting in your timetable and booking widgets is part of the build. Or pay £99 a month, all in, with nothing upfront. Care plans for hosting and upkeep start at £10 a month.
Tell me about your gym.
A couple of sentences is plenty. I read every message myself and usually reply within about an hour during the working day.
- 1I'll reply with a few questions, or a price if I already have enough to go on.
- 2If it sounds right, we have a quick chat and agree what's included.
- 3No pressure and no obligation. If it's not a fit, I'll tell you.
Prefer to talk? Book a video call, or email me at hello@webcardiff.co.uk.