Welsh business website statistics 2026

Having a website is no longer optional for Welsh businesses. Here are some key numbers that show why your online presence matters more than ever.

Over 80% of consumers research a business online before visiting or making a purchase. If you do not have a website, you are invisible to the majority of potential customers. They will find your competitors instead.

Only about 60% of small businesses in Wales have a website. That means there is still a huge opportunity. If your competitors do not have a good site and you do, you have an immediate advantage in local search results.

Mobile traffic now accounts for over 60% of all web visits. If your website is not mobile-friendly, you are providing a poor experience to the majority of your visitors. Google also prioritises mobile-friendly sites in search rankings.

The average cost of a professional small business website in Wales ranges from £600 to £3,000. Monthly hosting and maintenance typically costs £10 to £50. For most businesses, this investment pays for itself within a few months through new customer enquiries.

Businesses with websites grow 15 to 50% faster than those without, depending on the industry. For service businesses in particular (tradespeople, solicitors, accountants), a website with good local SEO can be the primary source of new client enquiries.