Definition

What is WordPress?

WordPress is a free, open-source content management system (CMS) that allows you to create and manage websites without writing code. Originally launched in 2003 for blogging, it has evolved into the world's most popular website platform, powering over 43% of all websites on the internet.

43%
of all websites
60,000+
free plugins
2003
year launched
Free
to download
Benefits

Why use WordPress for your business?

WordPress is the smart choice for businesses that want control, flexibility, and long-term value from their website.

You own your website

Unlike Wix or Squarespace, your WordPress site belongs to you. You can move it to any host, modify anything, and are never locked in.

Unlimited flexibility

With 60,000+ plugins and endless customisation options, WordPress can do almost anything - from simple brochure sites to complex booking systems.

Better for SEO

WordPress gives you full control over SEO elements. Many top-ranking websites use WordPress because of its SEO-friendly structure and tools like Yoast.

Cost-effective long-term

While initial setup costs more than DIY builders, WordPress has lower ongoing costs and does not charge transaction fees for sales.

Huge community

With millions of users worldwide, help is always available. Updates, security patches, and new features are released regularly.

Scales with your business

WordPress grows with you. Start with a simple site and add features as needed - ecommerce, membership areas, booking systems, and more.

Comparison

WordPress vs other platforms

See how WordPress compares to popular website builders for UK businesses.

FeatureWordPressSquarespaceWix
Monthly cost£25-50 (hosting only)£12-36£13-35
Own your websiteYes, completelyNo, platform ownsNo, platform owns
CustomisationUnlimitedLimited to templatesLimited to templates
SEO controlFull controlBasicBasic
EcommerceWooCommerce (free)Built-in (extra cost)Built-in (extra cost)
Learning curveModerateEasyEasy

While Squarespace and Wix are easier for beginners, WordPress offers better value and flexibility for businesses that want to grow online.

Local Focus

WordPress for Welsh and UK businesses

WordPress is particularly well-suited for Welsh and UK small businesses. Here is why local businesses across Cardiff, Swansea, Newport, and beyond choose WordPress:

  • Local SEO excellence - WordPress makes it easy to optimise for searches like "plumber Cardiff" or "restaurant Swansea" with proper schema markup and location pages.
  • UK-based hosting available - Host your WordPress site on UK servers for faster loading times and better GDPR compliance.
  • Bilingual support - Plugins like WPML and Polylang make it easy to create Welsh/English bilingual websites for public sector or culturally-focused businesses.
  • Local developer support - WordPress is the most popular platform, so finding local developers (like us!) for support and updates is straightforward.
  • Cost-effective - With competitive pricing from UK agencies (our WordPress sites start from £900), WordPress offers excellent value for small businesses.
FAQ

Common WordPress questions

Everything you need to know about WordPress for your business website.

What is WordPress?

WordPress is a free, open-source content management system (CMS) that allows you to create and manage websites without needing to write code. Originally created for blogging in 2003, it has evolved into a full website builder that powers over 43% of all websites on the internet, from small business sites to major publications like BBC America and TechCrunch.

Is WordPress free to use?

Yes, WordPress itself is completely free to download and use. However, you will need to pay for web hosting (typically £25-100/month for quality UK hosting) and a domain name (around £10-15/year). Premium themes and plugins may have additional costs, but thousands of free options are available.

What is the difference between WordPress.org and WordPress.com?

WordPress.org is the free, self-hosted version where you download the software and install it on your own hosting. This gives you complete control and flexibility. WordPress.com is a hosted service with various paid plans that is easier to set up but more limited. For business websites, we recommend WordPress.org for its flexibility and ownership.

Is WordPress good for small businesses in Wales and the UK?

Absolutely. WordPress is ideal for Welsh and UK small businesses because it offers cost-effective websites with professional results, easy content management so you can update your own site, excellent SEO capabilities for local search rankings, and a huge ecosystem of themes and plugins. Most importantly, you own your website and are not locked into any platform.

How does WordPress compare to Squarespace or Wix?

WordPress offers more flexibility and ownership than Squarespace or Wix. While those platforms are easier for beginners, WordPress provides better SEO, more customisation options, lower long-term costs, and you actually own your website. With Squarespace and Wix, you are essentially renting your site and are limited to their features.

Is WordPress secure?

WordPress core is secure when kept updated. Security issues typically arise from outdated software, weak passwords, or poorly-coded plugins. With proper maintenance - regular updates, security plugins, SSL certificates, and quality hosting - WordPress is highly secure. We offer maintenance packages that handle all security updates for you.

Can I update my WordPress website myself?

Yes, that is one of WordPress's biggest advantages. The admin dashboard lets you easily update text, images, and pages without any coding knowledge. We provide training to all our clients so they can manage their own content. For more complex changes, you can always ask us for help.

How long does it take to build a WordPress website?

A typical business WordPress website takes 2-4 weeks from initial consultation to launch. This includes design, development, content entry, and testing. More complex sites with custom functionality may take 4-6 weeks. We provide a clear timeline at the start of every project.

What is a WordPress theme?

A WordPress theme controls how your website looks - colours, fonts, layouts, and design elements. Themes can be free or premium (paid). We use the Bricks theme builder which allows us to create fully custom designs rather than using pre-made templates, giving your business a unique online presence.

What are WordPress plugins?

Plugins are add-ons that extend WordPress functionality. There are over 60,000 free plugins available for features like contact forms, SEO, security, ecommerce, and more. We carefully select plugins for reliability and performance, only using what is necessary to avoid slowing down your site.

Ready to build your WordPress website?

We specialise in custom WordPress websites for Welsh businesses. From design to hosting, we handle everything so you can focus on running your business.

Ready to get started?

Book a free, no-obligation discovery call. We'll discuss your goals and show you how we can help your business grow online.

No pressure, no jargon, just an honest conversation about your website.